Find out the sizes of their customers bases and the segmentation of those customer bases. Also look at how they conduct marketing for their businesses.
Review the types of car wash services they offer, their operating hours and their pricing regimes. In doing all these exercises you will note areas you can use to outsmart your competition. Also you need a good car wash business plan.
Important considerations should be made in choosing a location for a car wash business. Some of the things to consider in choosing a car wash location are population densities, vehicle traffic volumes, presence of other car wash players, the road networks amongst others.
The premises must be adequately spacious to accommodate a car park and working area for the car wash processes. The premises should also accommodate your offices, depending on the size of your business. You also require car wash bays or car wash tunnels which is where the cleaning of the cars will occur. Your business plan for car wash should include the costs of purchasing or leasing the premises. Some of the equipment required are brushes, polishes, towels, buffers, pressurised water dispensers, vapour steamers, buckets and so on.
You will also need dryers, vacuum machines, blowing machines, hoovers, a water system, hoses and protective gear e. Additional equipment that might be required are sponges, shade covers, waxes and water repellents. If you choose to settle for the automatic or touch-less approaches you will need high-tech specialized equipment. The business plan for car wash should cater for the costs of purchasing the equipment.
There are 3 broad types of car washes, namely, an automatic car wash, self service car wash, and a manually-run car wash. They are also broadly classified as either fixed car washes or mobile car washes. There are a variety of services which you can offer for your car wash. The services which you intend to offer should be included in your car wash business plan.
The number of employees needed obviously depends on your scale of operations. We cannot really mention numbers here as you will have to use to use your own discretion. The general principle is that full-service this combines hand wash and car detailing plus more car washes require more hands as opposed to automated car washes such as the conveyor and in-bay ones.
For a small car wash business, management can be covered by you and immediate family members where applicable. At the very minimum you require the car wash attendants who will be responsible for washing the cars. The car wash business plan should cater for the salaries costs of all your employees. The demand for car wash services is very huge. The market for car wash services is driven by vehicle purchases and the general increase or decrease in consumer spending.
Thus, the more the number of cars in the country the higher the demand for car wash services. There is an increase in new and used motor vehicles on the roads which results in an increase in the demand for car wash services.
Increase in consumer income also leads to increase in the demand for car wash services. Potential customers for your car wash include individuals, companies and organisations. As always you must leverage on the use of the internet and social media for your marketing initiatives. You are encouraged to set up loyalty programs that will motivate your customers to become regular, repeat customers.
He is working with a local graphic designer to develop a logo, letterhead, and company brochures. Although Mark has been in the car repair business, he has not been in the wash and detailing business, which is a very different service quick turnaround per car is incredibly important. For this reason he is working with an acquaintance to set up the system that will ensure efficient service even during peak usage.
Rent on the location has been negotiated and will be Ksh 1, per month. In addition, insurance for the business will be approximately Ksh per month and will be paid by direct debit on a monthly basis. Expensed equipment includes three high-power water pumps, two industrial vacuum cleaners, two computer terminals, and one cash register. All of the equipment will be depreciated over three years. The location was previously used as a quick stop automobile service shop, so it is set up to move vehicles quickly through the premises, but does not have all the necessary systems in place to host a car wash and detail facility.
The services of a contracting company will be sought to convert the use of the facility and to improve the customer waiting room facilities. This area has a number of benefits in terms of the market that it will provide for the business.
There are a large number of car dealerships in the area--five within three miles of the proposed location for Soapy Rides. We believe that the type of car that a person owns says volumes about their driving, and, therefore their car washing and detailing requirements. New car owners: Owners of newer cars are most likely to use a hand car washing service.
These owners take great pride in their cars and will bring them often to the wash and detail service. The goal with these customers is to promote regular use of the wash and detail service. The aim is to inform these customers that Soapy Rides will keep their car looking as good as it did the day they drove it off the lot.
Older luxury car owners: These people have either owned their high-end luxury cars for several years or are unable to afford the expense of a new luxury car but want the feel of relaxed driving. Both of these groups want to keep their cars in the best shape possible.
Those who have bought second-hand cars will often spend many hours in their cars and will place high importance on keeping their cars looking good. These owners will bring their cars in for regular washes and occasional details. Sports car owners: These people are often younger or middle-aged men and will regard the look of their car as important.
They will also pride themselves on the look of their car and will have their car hand washed at least weekly. These drivers will have an occasional detail, but will keep their cars so clean the detail will not be necessary very often. Lifetime owners: Many of these people have owned their cars for more than five or six years, and are more likely to be women. They are attached to their cars as friends and though it may be more sensible for them to purchase a new car, they will bring their car in for a wash occassionally, just when the car is dirty.
They like their cars to look presentable, and want to keep it in good shape but are not tied up in the look of their car. For this reason, they will not have a detail carried out on their car unless they are selling it. Dealerships: There are five new and used car dealerships within three miles of the proposed location of Soapy Rides. These dealerships often use outside car wash services to detail their vehicles before they are put up for sale.
In addition, there are fifteen other car dealerships within a seven mile radius of Soapy Rides. Local businesses: Some local businesses have fleets of cars and small vans that must be kept clean to maintain their company image.
These businesses will be looking for a cost effective, efficient car washing service to perform this service, and will prefer to use a car wash service during the week rather than during weekends, like the general public. It will not be difficult to attract customers during the summer months and on the weekends, the weekdays however, especially in the winter, people will not think about having their cars washed. For this reason, Soapy Rides will target people who will tend not to be restricted to these busy times.
This will supply a constant flow of traffic. Everything from local children raising money for their youth group on a Saturday by cleaning cars, to the automatic car wash machines, are competition for Soapy Rides. Soapy Rides has no true competitors that are trying to offer a high quality service for a reasonable rate. This area has a number of benefits in terms of the market that it will provide for the business.
There are a large number of car dealerships in the area—five within three miles of the proposed location for Soapy Rides. It is quite new and is trying to compete with automatic car washes by offering low prices. However, it is not targeting the customers who seek quality cleaning. Soapy Rides will be providing customers with three services: exterior car washing, , interior cleaning, and detailing.
This will mean that the company will grow more slowly than it could, but it will ensure that Mark retains control over the direction of the company. In year three, it is hoped that the company will be able to open a second location.
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Download for free. Soapy Rides Business Plan Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights. Solution Soapy Rides will be providing customers with three services: exterior car washing, interior cleaning, and detailing.
Soapy Rides has no true competitors that are trying to offer a high quality service for a reasonable rate Market This area has a number of benefits in terms of the market that it will provide for the business. Why Us? Financial Highlights by Year. Start your own car wash business plan Start your own business plan Start planning.
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